Hoops Nation

The Brooklyn Nets have arrived. As a born-and-raised Brooklyn resident, whose parents still live here and work minutes away from the Barclays Center, it’s a day I’ve been waiting for since the proposal was first floated in 2003.
 

And it’s a day that brings a new look to professional sports, a timeless one grounded in city history: the signage of New York’s unparalleled subway system.
 

The new primary logo – created by Brooklyn’s own JAY Z – retains the shield from its previous iteration, and adds that iconic Brooklyn ‘B’ to the basketball that has been part of every logo since the franchise’s 1967 inception as the Americans.
 

The Dodgers had their lettermark, and the Nets have added another model for the borough to bear. “Brooklyn,” of course, is spelled out below. Nets CEO Brett Yormark called this “the new badge for Brooklyn,” and JAY Z believes the design’s boldness demonstrates confidence in the new direction.
 

(via NBA.com)