Hoops Nation

The latest New Orleans Hornets rebranding news, however subtle, comes from a highly placed source: Mrs. Gayle Benson. Here is the news from Mrs. Gayle as she spoke to Jennifer Hale on the pregame show before the loss to the Jazz:

• The colors they prefer are red, gold, and navy blue
• The colors they initially preferred were red, gold, and black
• They expect to announce the name change following this season

Following this she also reported that the process to get NBA approval has not begun. Jimmy Smith corroborated this story.

However, placed on the canvas with other facts, these comments take on a greater weight.

In fact, they point straight the New Orleans Pelicans as the end-product the rebrand.

There is a good deal of back story on the rebrand (which you should read up on the fully grok this), but the short of it is that there will be a rebrand, and Pelicans is one of the candidates. This is based on conversations with friends of Hornets247, rumors in various media, and the fact that Tom Benson owns the name / brand, has for a while, and has been maintaining LLC’s bearing this name or something similar.

(Via Hornets247)